Sneaker Care 101: How to Keep Your Trainers Looking Brand New

Sneakers are an investment. Proper care dramatically extends their life and keeps them looking fresh.

Daily Habits

• Wipe down after every wear to remove surface dirt before it sets.
• Always loosen laces before removing shoes — forcing them off stresses the heel.
• Store each pair in a bag or box to maintain shape.

Weekly Cleaning Routine

1. Remove laces and insoles.
2. Brush off loose dirt with a soft brush.
3. Clean the upper with mild soap and warm water.
4. Scrub the sole with a toothbrush.
5. Air dry fully.

When to Machine Wash

For fabric sneakers, always use a shoe laundry bag, cold gentle cycle, and mild liquid detergent. Never use a tumble dryer.

Keeping White Sneakers White

Clean immediately after each wear. A baking soda and white vinegar mix works well on white fabric.